28 Years of Research. 7,000 Surveys. 6,000,000 data points.
The science that predicts which customers stay or leave.

Meet Matthew Champagne, PhD

For two decades, Dr. Matthew Champagne has influenced survey and feedback practices in learning organizations worldwide as a researcher, university professor, author, serial entrepreneur and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions for creating high-quality feedback tools and processes that have now been implemented at more than 600 organizations across the globe.

Dr. Champagne's theories and empirical research spawned the web-based course evaluation industry in the late 1990s, and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.

As Research Fellow and Senior Evaluator for the U.S. Army Research Institute, National Science Foundation, U.S. Department of Education, U.S. Department of Energy, Sloan Foundation and Hewlett Foundation, Champagne advised 370 colleges and learning organizations on implementing feedback and evaluation systems to drastically improve customer retention, learning, and performance.

Dr. Champagne was named Technology Visionary of 2015 by SURVEY Magazine for his pioneering work merging psychological principles and online educational technologies.



The 9 Principles of Feedback

Here is the course that reveals all: How to create grateful and appreciative clients who energize you. How to turn “satisfied” customers into life-time customers.  How to save massive time and money when gathering & acting on feedback.  And how to ask all the right questions in the right way at the right time to gather meaningful feedback that yields verifiable outcomes.

Don't Launch Your Survey Yet - Fix These 4 "Traps" First!

For those that CREATE online surveys, reaction sheets, and evaluation forms:  Learn to identify and avoid the 4 time-wasting traps in SurveyMonkey, Qualtrics, Survey Gizmo and other web-based survey creation tools that reduce response rates, annoy respondents & muddy your results. 

Secrets That Make Surveys Work

You just created a survey for your customers, members, employees, or students – that’s great! Now comes the hard part: trying to get a lot of people to fill it out and give meaningful comments so you have valid and useful results. But how do you get people to NOT skip your instructions, make rating errors, and write vague and unhelpful comments?  Here are the answers.


The Survey Playbook: How to Create The Perfect Survey

There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms.

Advice You Need

3 disastrous questions found on most surveys

SurveySocial: The Evolution of Surveys in the digital age

Using Humor To Increase Survey Engagement